Experience nourished, smoother and thicker looking beautiful hair with the new Dove Oxygen Moisture Shampoo! It's made with a transparent, lightweight formula that helps add the required moisture to your hair while gently cleansing fine hair. Whether it’s blow drying upside down or setting our hair in rollers – we go through a lot to achieve fuller hair. Enriched with our Oxyfusion technology, this volumizing and moisturizing shampoo helps give the appearance of naturally bouncy hair. Our advanced formula breathes life into each strand, boosting your hair care regime with up to 95% more body and fullness. This shampoo for flat, dry hair has an indulgent lather that delicately cleanses your strands. So with every wash, your locks are given a moisturizing and volumizing boost – for softer, smoother and even silkier hair. Benefits * Hydrating shampoo breathes life into fine hair * Nourishing system for up to 95% more volume* and fullness * Gives limp and dry hair a beautiful, natural bounce * With Oxyfusion technology for fuller hair that isn’t weighed down * Beautiful, healthy hair with every wash * Volumizing shampoo suitable for daily use *Images for illustration purposes only. Product received may vary.